A guest post for PBC.
I have no business in tech.
At least that’s what some believe, maybe even you, and certainly a handful of my vocal advisors. Yet here we are, three-quarters through a software build and well on our way to launching Pelorus, the first gifting concierge service for active duty military members (think: gifting on autopilot).
How did I get here?
A lot of failures. Now too many to count. Some small, some large – to the tune of a $10M event firm that produced the first zombie obstacle course race, Run For Your Lives. Though first was a performance apparel company that tailored to the specific needs of military members – but we couldn’t even give the shirts away. Run For Your Lives was created to move high inventory levels of Warwear (one massive $250k pile), and quickly became the number two adventure race in the nation. Both eventually failed, only one filled a need, but continuing to extract the lessons from the failures leads to greater opportunity. As entrepreneurs, our ability to pivot, or let go of one idea and move to the next, is what dictates our paths to success.
When operating in a large organization [like the military], it’s easy to feel like a small gear in a large machine. However, we as service members pick up traits and build strengths along the way that make entrepreneurship a much more attainable career path. We’re used to long hours, a high-stress environment, staying physically and mentally fit, and persevering against all odds. Perseverance is in our blood, and arguably the most qualitative trait embedded in us – at least relating to entrepreneurship. Because entrepreneurship is all about problems; then finding solutions for those problems. Persevering and winning against all odds. It’s not the smartest that succeed, but it’s those who choose not to quit in the face of adversity. Whether it’s a pivot because product/market fit just isn’t there, or iterating your business model to find cash flow; perseverance is above all else, and the only way to win.
I refuse to quit.
What’s stopping you?